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John Taffer, host of SpikeTV’s popular Bar Rescue show,...

Sun, 24 Mar 2013



John Taffer, host of SpikeTV’s popular Bar Rescue show, thanks me  and DraftMore for supporting the show in Seasons 3 & 4.  DraftMore will be featured on multiple episodes of Bar Rescue starting Mar 24.  Saving bars by saving money on draft beer!

Draftmore will be featured on Bar Rescue this Sunday (Spike TV, 10 pm EST) Check it out!

Fri, 22 Mar 2013

Draftmore will be featured on Bar Rescue this Sunday (Spike TV, 10 pm EST) Check it out!

Nine Beers Americans Are Drinking Less Of

Tue, 11 Dec 2012

Interesting article on Yahoo! Finance (properly attributed, with the ‘!’ and everything).  Go here (Nine Beers Americans Don’t Drink) and read it if you grew up drinking beer in America, especially in the 80s and 90s.  If you don’t like to read, the answer is Michelob.

Oh, Michelob, I fondly remember your cone shaped bottles, your pretending to be that lonely, misunderstood beer in the cooler which wanted two more dollars from me for six beers that I could not tell were not Budweiser.  Why didn’t Anheuser Busch ever give you a super cool mascot like ‘Spuds Mackenzie’?  Why weren’t you the life of every hot tub party and spontaneous gathering?  Because you thought you were too good for that - apparently not.  Even Michelob Amber can’t save you now.

I indavertently created a prepositional phrase for the title because it’s not that Americans aren’t drinking these beers, they just drink them much, much less often.  Either I’m a genius for making you say ‘Hey! Prepositional Phrase!’, and then being oddly fascinated, or I’m lazy because I couldn’t be bothered to reconstruct the phrase.  I’ll let you decide.  As always, comments are off.

A trove of medals for American brewers at European Beer Star competition

Wed, 05 Dec 2012

Nice article at Cork, Caps and Taps on the results of the beer tasting contest held in Nuremburg, Germany this year.  The contest had 50 beer categories, all original European styles, with American brewers earning 37 medals in 22 categories - what a great showing!  A couple of our favorites, Brewery Ommegang, Firestone Walker and Sam Adams came away winners.  Check out the article, subscribe to Cork, Caps and Taps and support your local brewer!

DraftMore at Brau Breviale Festival Nov 13 - 15

Sat, 27 Oct 2012

Is anyone planning to attend the Brau Breviale Festival in Nuremburg, Nov 13 - 15?  If so, please drop by and see Jesper and Niels at the DraftMore booth, Hall 9 Booth 316. For more info, please visit the show website at http://www.brau-beviale.de/en/.

New Draught Quality Website from BA!

Wed, 29 Aug 2012

New Draught Quality Website from BA!:

Just announced today - www.draughtquality.org, a whole new website from the Brewer’s Association dedicated to serving draft beer properly, including good information on draft system basics.  There is no mention (yet) of DraftMore, but we’ll contact the committee and see if they will include a mention of our regulator, as there is nothing like it on the market!  Bookmark and share this website - the more people are informed about draft beer, the better off we all are.  Cheers!

Cash in on Draft Beer - via Bar & Nightclub Exec Briefing

Tue, 10 Jul 2012

Here’s a link to a new email newsletter we’re happy to be associated with: July 5th issue.

In that issue, (next to the DraftMore ad placed by ABSOne), there is a link to a good article on draft beer: Tap Into The Trend. Check it out!

Check out this ad for DraftMore! Thanks ABSOne!

Tue, 10 Jul 2012

ABSOne, a stocking distributor of DraftMore Automatic Regulators, bought some ad space in the fairly new Bar & Nightclub Executive Briefing email newsletter. The newsletter goes to 13,000 bars and restaurants. The first ad to go featured DraftMore - about halfway down, in the July 5th issue: Bar & Nightclub Exec Briefing.

Thanks Jeff and ABSOne!  Looking forward to growing our sales together!

Another Way to Wear Your Guinness

Tue, 12 Jun 2012

Most of us have maybe had a time or two where we ended up wearing what we had been drinking.  Now you can have this experience 24/7 - and it’s even sexy! An Australian company is designing clothes from microbes which grow on organic liquids such as red wine and Guinness.  The clothes are form fitting, and look and smell like the liquid.  Full article: Wear Your Guinness.

Pictured below is ‘Red Wine’.

Wearing Red Wine

Draft Beer from an iPad - Watch This!

Tue, 12 Jun 2012

Wow, we all know iPads are cool, but I did not know you could get beer out of them! Check out the link to this YouTube video, filmed at the famed Hofbrau Haus in Munich.  I may have to hire this guy for my next tradeshow! Enjoy!

Draft Beer from iPad - Video

Guinness Bubbles Mystery Solved!

Thu, 07 Jun 2012

We love science! Especially when it tells us things that leave us speechless, and thirsty. Why do the bubbles in Guinness seem to go down, rather than up? Can a pint (or several) of Guinness actually alter reality?  Read on, dear reader!!

I may be slow to the party, but I recently discovered ‘Drinking Made Easy’ by Zane Lamprey, a funny guy who brings a great sense of humor to, um, consumption. He blogged about a Huffington Post article on the science behind this mystery. Here’s the link to Zane’s post: Drinking Made Easy - Guinness Bubbles

New Install - Willie's Bar in Salt Lake City

Wed, 23 May 2012

I haven’t been out to do an install in a while, I have mostly been trying to get things going in other markets. But we shouldn’t ignore out local bars which have foaming problems.  Geremy at Willie’s called to say of his nine draft beers, he had 3 beers (all from the big brewers) he had foaming problems with.  We put in 3 DraftMore units in about 30 minutes, and all the beers are pouring great. Thanks Geremy!

Win GABF Tickets During Craft Beer Week!

Mon, 14 May 2012

Following up on my last post, you are now primed to start thinking about the Great American Beer Festival.  Go to this page (Win Tickets) on the official site of Craft Beer Week (www.craftbeer.com).

It's American Craft Beer Week!

Mon, 14 May 2012

This reminds me somewhat of those German holidays that are celebrated in the name of some long forgotten saint, but really are just a convenient reason to have a few great beers.

In America, we don’t have a tradition of naming holidays after saints (other than St. Patty’s, of course), we just tell you what is happening.  IT’S CRAFT BEER WEEK! HAVE A FEW BEERS!

Not like you needed it, but here are 5 great reasons to have a (few) craft beer(s) today:

1) Support the American workforce.  Damn straight, with local, fresh beer! The highest and best way to support this cause is to visit your local bar, supporting your bartender, bar back, bar owner, beer distributor, brewer, etc., etc. - look at you! An American hero.  Just trying to give a little back.

2) Try something new.  These days, you have so many wonderful choices in quality craft brew, you owe it to yourself to try something you haven’t had before.  Celebrate Choice!

3) Have a real party. By, you know, inviting people over to socialize and enjoy a craft brew with you. Nothing feels better than sharing good times.

4) Confirm you have good taste. The craft beer movement is thriving - because you can taste the difference.

5) Because you deserve it.  Treat you better, won’t you?

2012 World Beer Cup Winners Announced

Mon, 07 May 2012

The 2012 Craft Brewer’s Conference in San Diego just wrapped up, and the winners have been announced.

The Champion Brewery and Brewer Awards winners are:

Small Brewing Company Category
Brauerei Michael Plank, Michael Plank

Mid-Size Brewing Company Category
Firestone Walker Brewing Company, Matthew Brynildson

Large Brewing Company Category
AB InBev, Claudio Ferro

Small Brewpub Category
Iron Hill Brewery & Restaurant-Media, Iron Hill Brewery Team

Large Brewpub Category
Pelican Pub & Brewery, Darron R S Welch

The full list of winners can be found here.  Of note: Our friends at Squatters earned a Gold and a Bronze. The Intermountain West was well represented, with winners from Montana, Utah, Colorado, Idaho, Nevada, Arizona and New Mexico. Good job, everyone - see you next year!!

Where Have You Been?

Fri, 04 May 2012

Whoops, it’s May already! Kinda missed most of March and April.

We’ve had a lot happen since our last post:

  • We exhibited at the IBDEA product fair - what a great time, we met lots of nice people and made good connections. We look forward to being a part of this group for a long time.  If your business is in the Beverage Dispensing Equipment industry, you need to join - see IBDEA.org.
  • We went to the Bar and Nightclub show, and met more great people.  The folks from Heineken were showing their new Heineken on Draft setup.  Amazing, they use a glycol cooler from Banner which cools 70 degree beer down to ice-cold temps!
  • We met Amy, the principal of our new rep firm, s3 Hospitality. s3 will represent DraftMore in the intermountain region. We’re currently running a promo with them - a brand new Wii gaming system for the first agent to sell 30 DraftMores!
  • We have two new stocking distributors, 44 Deg N in Toronto and ABSOne in Chicagoland.  Welcome!
  • We introduced some new sales materials, and continue to add to our marketing support material.
  • We sent out our first email newsletter - we won’t do it to often, we don’t want to bug you, just inform you as things progress.  If you want to be on the mailing list, please subscribe.

Thanks, James

DraftMore N America Headed to Bar & Nightclub Show

Fri, 09 Mar 2012

So, we’re headed to Vegas today to meet up with our fellow IBDEA members.  We’ll send regular updates, we’re hoping to pick up a few more distributors and/or reps at the meeting.  Then it’s on to the Bar and Nightclub show, which sounds like a really good time, but I’ll let you know for sure!  To all who will be there - get in touch, let’s meet up!

We will be a little less available for the next few days due to meetings, etc.  But leave a message and we’ll get back to you.

Tweet - A - Beer - Nice Way to Treat Your Friends!

Fri, 09 Mar 2012

A new app is rolling out at the South by Southwest festival.  Called #Tweet-A-Beer, it lets you send beer money to your friends by tying your Paypal and Twitter accounts together using Chirpify - to be used for a beer, of course.  I promise, if you tweet-a-beer to me, I’ll buy one!!

Full article is here.

Skiing with Charley Kleinrichert AC Beverage

Wed, 07 Mar 2012

So I received a pleasant surprise telephone call from Charley Kleinrichert last week, letting me know he would be in Park City (our hometown) this week for skiing. He said I had talked it up pretty good last time we visited.

Charley got in Monday night and managed to get some night skiing in at Park City Resort for his warm up. Yesterday, I met him for a half day at Deer Valley, the #1 ranked resort in the U.S.  Charley is a good skier who likes to go fast, so we spent all afternoon ripping down the slopes (with the occasional break to enjoy a Utah craft beer). We had a great time and really enjoyed catching up.

We’re both headed to the IBDEA meeting in Las Vegas later this week, then the Bar and Nightclub show.  If you’re going I’ll see you there!

Local Park City distillery High West is a semi-finalist for 2012 James Beard Awards!

Mon, 05 Mar 2012

Utah’s only distillery, High West, is in the running for ‘Outstanding Bar Program’.  This new category for 2012 recognizes a restaurant or bar for excellence in cocktail, spirits and/or beer service.  The complete list of semi-finalists can be found at www.jamesbeard.org/awards.

If you don’t know about High West, you should go to your nearest liquor store and find one of their rye whiskey blends.  Both the 16 and 21 year olds are sublime, but even the 10 year has an excellent, full flavor with a mellow bite.  Clearly something to enjoy.  They also offer a uniquely thicker vodka made from oats.  To find a retailer near you, check www.highwest.com.

If you’re ever in Park City, just ski down and have yourself a glass or two of one of the finest whiskeys made in the U.S.  I’m pretty sure High West is the only ski in/ski out distillery in the U.S.